Unwanted merchandise celebrating the Chiefs’ failed three-peat will reportedly be donated to people in need in countries such as Ukraine and Mongolia.
Kansas City hoped to become the first team ever to win three consecutive Super Bowls, only for Patrick Mahomes and Co to lose to the Philadelphia Eagles.
Thousands of shirts, hats and sweatshirts were made in anticipation of the Chiefs making history.
They were shipped and ready to wear – at both the Superdome and at sporting goods stores in Kansas City.
But now, after the Chiefs’ 40-22 loss in New Orleans, no one in the United States will be able to buy the merchandise.
Instead, Eagles fans and players were able to get their hands on merchandise celebrating their win at Super Bowl LIX.
According to the Kansas City Star, the Chiefs gear is set to be shipped off to people in need in countries around the world.
The NFL’s merchandise distributor Fanatics reportedly partners with Rally House and non-profit organization Good360.
The merchandise is repurposed before being donated it to countries such as Ukraine, Mongolia, Georgia, Estonia and Latvia, a spokesperson said in 2024.
‘The losers’ gear is closely guarded as it makes its way from the stadium to a central location in preparation for distribution,’ Good360’s website said, per the Star.
‘Good360 will work closely with international NGOs to ensure that the apparel goes directly into the hands of the right communities — and not some place where someone might be able to profit from it.’
