It’s the biggest spectacle in American television — and you don’t want to miss it. The Peacock-exclusive game may have confused some fans, but don’t worry too much about how to watch Super Bowl LVII.
Super Bowl broadcasts dominate the list of the most-viewed live programs in the history of American television, including around 100 million television viewers every year over the last two decades.
The biggest televised sporting event of the year has breached 110 million viewers multiple times. The last two years included over 10 million viewers who weren’t watching on traditional television but instead through streaming services as millions have hopped on the cord-cutting trend.
The NFL is at the forefront of pushing consumer behavior into streaming. This season, the League aired 16 regular season games exclusively on streaming services — 15 from Amazon Prime Video and one from Peacock — plus its first-ever playoff game exclusively on Peacock during the Wild Card round.
The viewership numbers on both Prime Video and Peacock were positive (relative to being new and behind a paywall). Still, many complained about needing to jump through different hoops to watch the game.
The slew of options also has people wondering if it will affect Super Bowl viewership now or in the future.
Day, time, and channel: How to watch Super Bowl LVIII
If you’re worried about streaming services affecting how you watch the Super Bowl this year, don’t fret. You will be able to watch the Super Bowl this year as normal.
Super Bowl LVIII will air on CBS on Sunday, February 11, 2024, at 6:30 p.m. Eastern Time, 3:30 p.m. Pacific Time.
Can I watch the Super Bowl without cable? How to stream it live
However, there are several new viewing options this year for those who have already cut the cord on cable — or may want a more kid-friendly viewing experience.
Is the Super Bowl on Paramount+?
Paramount+, the streaming service for the Paramount-owned CBS, will be streaming the game on its app. The broadcast on the streaming service is expected to be the same as on linear television — and the broadcast won’t be exclusive to the streamer.
Super Bowl LVIII on Nickelodeon and Univision
Nickelodeon will be simulcasting the Super Bowl for the first time ever. The Paramount-owned kids channel has simulcast a handful of NFL games in the past — starting in 2021 — which has allowed them to add a few million viewers to the overall viewership number.
The past broadcasts featured commentary and different augmented reality features. Expect to see characters from hit shows like SpongeBob Squarepants and the infamous Nickelodeon slime cannons.
Another first will also be Univision broadcasting the game in Spanish through a partnership with CBS. The Big Game was first broadcast in Spanish in 2022 by Telemundo; NBC had the rights to the Super Bowl that year, and NBCUniversal owns Telemundo.
The push to air broadcasts in another language or that appeal to young markets is another sign that the NFL is looking to broaden its already massive audience in the country.
TheStreet’s Super Bowl Live Blog
If you want to keep track of all the news and reactions surrounding the Super Bowl on game day, follow along the live blog of TheStreet’s Colin Salao. Send him your thoughts on the broadcast, halftime show, commercial, and anything Super Bowl related through @colincsalao on X (formerly Twitter) and your thoughts might show up on the blog.
Will you ever need Peacock — or any other streamer — to watch the Super Bowl?
The short answer is no, there’s no reason to worry about how to watch the Super Bowl — or at least not yet.
