Hailey Bieber revealed a huge Rhode beauty announcement on Friday which is set to send fans into frenzy.
The influencer, 27, who is married to A-list singer Justin Bieber, 30, took to Instagram as she announced that a Rhode booth was popping up in London.
During the short trip to the capital city, Rhode will be showcasing and selling their new limited edition summer peptide lip tints.
Sharing a cheeky snap of her lacquering her lips with some thick glossy lip products she penned: ‘the rhode (sic) booth is coming to london (sic) with our limited edition summer peptide lip tints.
‘we can’t wait to see you.’
The pop up will be opening up on the Chiltern Street and Blandford street, W1U 7JA from 11am on Saturday.
The exciting announcement comes just weeks after she sent makeup fans into yet another meltdown as she announced the launch of a new Rhode Skin product in June.
The viral brand introduced $24 cream blushes to their lineup of skincare and beauty offerings, and have been available to purchase since June 20.
They announced the latest launch in a series of Instagram posts, showing off the different colors of the new items.
The pocket blushes, which come in compact, twist-off packages, will come in six shades with adorable names – juice box, a hot pink, toasted teddy, a bronze terracotta, spicy marg, a bright coral, piggy, a baby pink, sleepy girl, a soft mauve, and freckle, a neutral peach.
The brand illustrated each shade by having a cute photoshoot with each – placing ‘toasted teddy’ next to a teddy bear and posing ‘sleepy girl’ in a mini pink bed.
Rhode Skin explained that the cream products will give you a ‘super natural flush of color,’ similar to waking up from a nap or sitting in the sun for a bit too long.
The pregnant model had been teasing the blushes for some weeks, discreetly hiding it in her overall pocket in one Instagram post, and even using one of the shades during a recent get ready with me video.
And, it looked like that launch was yet another hit for the star, as fans flooded Rhode’s comment section to gush about how excited they were to try it for themselves.
‘I’ve never been so indecisive until now. All shades are so GOOD,’ one person wrote.
Another agreed, ‘Teddy , sleepy girl , + freckle will be in my bag all summer.’
‘Manifesting that everyone gets their hands on these,’ someone else typed.
Others complimented Rhode’s marketing genius on the blushes.
‘OMG the marketing is on point! Toasted teddy is the cutest!’ a user commented and another seconded: ‘Cute names for cute products.’
Hailey started her own skincare brand in June 2022.
She began her line with lip balms and a serum, slowly expanding to other products, like a phone case that has a pocket for your Rhode lip gloss.
And, it looks like it’ll be a busy summer for the model, as she’s not only launching new Rhode products, but also expecting her first child with Bieber.
She announced her first pregnancy in May in an adorable Instagram video post with her husband.
The clip showed the two of them renewing their vows in Hawaii, as they hugged and kissed each other.
The videographer then zoomed in on her stomach, showing that she was expecting.
Hailey wore a skintight, long-sleeved white lace dress that came with a matching head scarf to debut her bump to the world.
In another picture that she included in the post, Bieber cradled her belly, as her husband appeared behind the camera.
Hailey is rumored to be about six months along in the pregnancy.
